The brief was to design a brand for a fictional roller rink company called Rollback. The deliverables included: branding, exterior signage and/or interior wall mural, an admission wristband, and roller skate mockups.
The brand is created from the keywords provided by in the brief which is: retro, neon, playful, bold and community. From here, I created moodboard, then rough sketch (rough illustrations), choice of fonts and colors.
The purpose for the brand is to create retro inspired brand design for the retro rink Rollback. The target group are families seeking weekend fun, teens and young adults who is into energetic social activities and event-goers drawn to music, lights and themed nights
Lisa Fujishima
Lisa Fujishima3400 Hilleru00f8d
CVR. 45032930
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