PhishFend – Campaign design -

PhishFend Campaign

Campaign design

PhishFend Campaign

The campaign aims to educate young people on how to recognize phishing emails and other digital scams through mobile games. The concept is inspired by existing apps like Duolingo, which use gamification to keep users engaged while learning.

The Background

Final school project(fictional) with the theme Digital Security. There will be two final products, which will be the main product for the campaign. For this project, my target group is young people from 18 to 30. After several research for how to reach out to the young target group, I decided to use gamification as the main strategy in this campaign.

The Process

The campaign will use several strategies, starting with guerrilla marketing. At universities in Copenhagen, a computer with a hook will be placed with a sign reading “Free Computer.” When touched, the screen activates with the message: “If this were real life, you’d be scammed.”

The Product

The Phishfend app Phishfend offers mini-games that simulate real-life scam scenarios. One prototype, built in Figma, challenges users to identify scam emails. Since the app’s goal is to educate and protect against digital scams, each game includes a reflection step where users explain why the message is a scam.