The Product
The Phishfend app
Phishfend offers mini-games that simulate real-life scam scenarios. One prototype, built in Figma, challenges users to identify scam emails. Since the app’s goal is to educate and protect against digital scams, each game includes a reflection step where users explain why the message is a scam.
Used softwares
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma (for prototyping), Adobe Premiere Pro and After Effects.
The purpose
The campaign aims to educate young people on how to recognize phishing emails and other digital scams through mobile games. The concept is inspired by existing apps like Duolingo, which use gamification to keep users engaged while learning.
The marketing strategy
The campaign will use several strategies, starting with guerrilla marketing. At universities in Copenhagen, a computer with a hook will be placed with a sign reading “Free Computer.” When touched, the screen activates with the message: “If this were real life, you’d be scammed.”
The Product
The Phishfend app
Phishfend offers mini-games that simulate real-life scam scenarios. One prototype, built in Figma, challenges users to identify scam emails. Since the app’s goal is to educate and protect against digital scams, each game includes a reflection step where users explain why the message is a scam.
Used softwares
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma (for prototyping), Adobe Premiere Pro and After Effects.
The purpose
The campaign aims to educate young people on how to recognize phishing emails and other digital scams through mobile games. The concept is inspired by existing apps like Duolingo, which use gamification to keep users engaged while learning.
The marketing strategy
The campaign will use several strategies, starting with guerrilla marketing. At universities in Copenhagen, a computer with a hook will be placed with a sign reading “Free Computer.” When touched, the screen activates with the message: “If this were real life, you’d be scammed.”