Layout & Typography

Client: Novozymes • Role: Graphic designer trainee • Deliverables. Scientific document in A4 format. Some of the pages should be able to be a standalone.

Farm to Fork document is a scientific publication in A4 format. In the document, I developed a consistent typographic system for a multi-page publication. The process focused on balancing readability with a clear visual identity while keeping the document flexible and easy to update.

The challenge

  • Create a consistent typographic system for a multi-page publication with flexibility
  • The document should work both in print and digital format
  • Balancing the readability while containing the texts into specific pages.

Visual direction

Farm to Fork document

Visual Identity

Working within an established visual identity, I applied the company's existing colours, typography and graphic elements consistently throughout the publication.
Free MacBook Pro on Table Mockup

Colour & Composition

I worked with the existing colour palette and explored how colour, imagery and graphic elements could be balanced across different layouts.
Free_Binded_Book_Mockup_farmtofork

Editorial Design

I developed the publication's pages around the existing visual language, focusing on hierarchy, composition and readability across different types of content.

Layout process

Grid & Structure

Grid & Structure

Building a modular layout to organise different types of content.

Typography

Typography

Creating paragraph styles and a clear hierarchy for headings, subheadings and body text.

Text Editing

Text Editing

Formatting and refining larger amounts of text efficiently.

Navigation

Navigation

Setting up styles to generate a consistent table of contents.

Refinement

Refinement

Fine-tuning hyphenation, spacing and line breaks for better readability.

Tables

Tables

Structuring more complex information while keeping it visually integrated with the rest of the layout.

Final setup

Reflection

This project strengthened my ability to work within an established visual identity while making independent design decisions. I gained more confidence in editorial layout and typography, particularly when working with large amounts of content and maintaining consistency across multiple pages. Most importantly, I learned to see constraints as part of the design process rather than something that limits it.

LiFu Creative

Lisa Fujishima

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LiFu Creative

Lisa Fujishima
3400 Hilleru00f8d

CVR. 45032930

Contact

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