Branding

Client: Rollback • Role: Brand designer • Deliverables. Logo, overall visuals for the brand

Rollback is a fictional roller rink brand created for the CLC Rollback Challenge on Instagram. The goal was to create an energetic identity inspired by retro skating culture while appealing to modern audiences.

The challenge

  • Attract families
  • Nostalgic adults
  • Event visitors
  • Stand out from competitors

Research / Inspiration

Moodboard

Moodboard

The overall style and mood for the brand is 70's vintage style. The style should also reflect the social part and should be used for a roller skate rink. The font should also relfect the vintage pop style.
Colors

Colour inspiration

The colors are inspired from old vintage styled posters and illustration found on Pinterest. To give the visual a vintage style, it was important to use one neutral color and one warm color. To make the style more like 70’s vibe, I also wanted to use distinctive colors such as pink and cyan.
Visual Direction

Visual direction

Cards ship with clean typography, soft shadows, and rounded corners.

Design process

Rough sketch

Rough sketch

Final identity

Reflection

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LiFu Creative

Lisa Fujishima

Contact

Quick Links

LiFu Creative

Lisa Fujishima
3400 Hilleru00f8d

CVR. 45032930

Contact

Quick Links

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