Rollback – Brand design

Branding

Client: Rollback • Role: Brand designer • Deliverables. Logo, overall visuals for the brand

Rollback is a fictional roller rink brand created for the CLC Rollback Challenge on Instagram. The goal was to create an energetic identity inspired by retro skating culture while appealing to modern audiences.

The challenge

Attract families
Nostalgic adults
Event visitors
Stand out from competitors

Research / Inspiration

Moodboard

The images used on the moodboard is used from Pinterest. The images are

Colour inspiration

The colors are inspired from old vintage styled posters and illustration found on Pinterest. To give the visual a vintage style, it was important to use one neutral color and one warm color. To make the style more like 70’s vibe, I also wanted to use distinctive colors such as pink and cyan.